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NEW be curly advanced™
Game-changing
curl, coil and wave care
Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.
100% VEGAN • LEAPING BUNNY APPROVED • B CORP CERTIFIED
Shop NEW be curly advanced™
Discover bestsellers
NEW be curly advanced™
"I'm a day two and three curly girl now."
ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.
MODEL CURL TYPE: 4B/C
Before: Unwashed hair.
After: Results with be curly advanced™ co-wash,
intensive curl perfecting masque,
curl perfecting primer, and coil definer gel.
MODEL CURL TYPE: 3C
Before: Unwashed hair.
After: Results with be curly advanced™ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream and coil definer gel.
NEW be curly advanced™ coil definer gel and curl enhancer cream
72-hour frizz protection
in high humidity*
Plant-perfected stylers for curls, coils and waves.
*Ex-vivo testing on tresses.
Mother's Day is May 12
Great gifts for Mom's hair (and yours).
Both of you will love plant-powered formulas for hair, scalp and body.
Trending runway hairstyles.
Shake up your styling routine with Artist-approved looks that put fashion first.